Topic: Augmenting Online Operations

Estimating Farmers Market Visitors by Counting Mobile Phone Pings

Farmers Market Coalition

During 2020, FRESHFARM, an organization that manages farmers markets in the Washington, D.C., area, piloted a relatively low-cost device that counts the number of pings from mobile phones as they connect with a Wi-Fi network. This technology does not reveal any of the phone owner’s identifying information, nor does it collect data from phones. Instead, these counts provide a way for farmers market managers to estimate the number of visitors and their length of…
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Neighbor Loaves

WSU Bread Lab

Regional small grain value chains link local farmers, regional mills, and artisan bakers to consumers looking to support local food systems. Through the rise in popularity of artisan baking and craft brewing, the sector has enjoyed significant growth in the past decade. Identifying as ‘non-commodity’, these value chains prioritize diversified and regionalized markets, high quality grains, long term relationships between stakeholders, fair pricing, and skilled labor. The result is fresh, stone-milled specialty grain products…
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CSA Ideas Lab: Farmer to Farmer eCommerce Exchange

CSA Innovation Network

This webinar takes a deep dive into some of the most popular software platforms for farm-specific sales, based on 2020 national farmer-survey findings. The featured speaker is Claire Strader, Organic Vegetable Educator for Dane County Extension & FairShare CSA Coalition. Claire presents on general eCommerce platforms as well as farm-specific software for CSA and direct sales! The presentation is followed by a farmer-to-farmer discussion….
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Farmer to Farmer Exchange: eCommerce Platforms

CSA Innovation Network

This report synthesizes input from 170 respondents on 23 ecommerce platforms and highlights the nine most popular platforms used by the participating farmers. The report is layered, allowing readers to quickly assess each platform and then click into more detail as they choose, including written farmer profiles and farmer-led video tours of the platforms….
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Resources for Farmers and Farmworkers

Center for Environmental Farming Systems

The Center for Environmental Farming Systems (CEFS) is compiling resources related to COVID-19 for farmers and farmworkers. If you have suggestions for additional resources to be added, please email janie_hynson@ncsu.edu Find CEFS’ COVID-19 portal: cefs.ncsu.edu/covid-19…
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FRESHFARM’s Market Tracker: Methods for Farmers Markets to Collect Sales Data

FRESHFARM

Farmers market managers have significant constraints on their time and resources.  The Market Tracker is a Google Sheets database that FRESHFARM uses to collect sales data at the farmers markets that it manages.  The Market Tracker can help farmers markets managers collect market data in a standardized way.  FRESHFARM has helped other farmers markets use the Market Tracker, and is willing to help others. This document will assist other farmers market managers assess whether the Market Tracker could be valuable…
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Managing Agritourism Through the Coronavirus Crisis

NAFDMA Agritourism Association

NAFDMA – The International Agritourism Association hosted a member roundtable discussion to offer resource sharing, idea generation, and practical solutions as the industry tackled the effects of COVID-19 on the agritourism industry. This was the very first discussion held at the beginning of the crisis as many businesses were forced to shut down, or navigate the world of being considered an "essential food business" and work to ensure their customer and employee safety. This…
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