Topic: Communication & Community Engagement

Farmers Market Coalition

In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders. This infographic-style report is modeled after the reporting design embedded in FMC’s Farmers Market Metrics software….

CSA Innovation Network

This webinar focuses on how CSA farmers and farmer support organizations are producing new & engaging virtual experiences and learning a lot in the process. Come learn as we discuss the most successful, challenging, and innovative aspects of virtual CSA fairs, farmer field days, fundraising events and farmer-led CSA member events! Speakers include Katie Harvey, Elizabeth Corio, Briana Alfaro, and Lauren Rudersdorf….

Farmers Market Coalition

The first objective of this brief is to establish a more transparent and better understanding of the budgets of farmers market organizations. This document includes case studies with budgetary data from the Boulder County Farmers Markets (BCFM) in Colorado and the Pacific Coast Farmers Market Association (PCFMA) in the San Francisco Bay Area. The case studies are intended to help farmers market managers conceptualize the expenditures and revenue streams of markets with different organizational…

Farm To Institution New England and National Farm To School Network

Communities with existing farm to school initiatives and multi-agency collaboratives were able to quickly pivot to provide urgently needed food access while re-investing local, philanthropic, and federal dollars into a local food economy reeling from pandemic disruptions. It is precisely because of community-scale networks and ongoing partnerships (rather than large scale or consolidated efforts) that initiatives highlighted in this brief were able to provide hundreds of thousands of pounds of locally produced, fresh, and…

Farmers Market Coalition

Farmers Markets were compelled to alter their models in a variety of ways at the onset of the pandemic. They conformed to social distancing guidelines and other public safety requirements which allowed them to remain open and continue serving vendors and customers safely and effectively. Some changed to contactless drive-thru or curbside models, where customers pre-ordered products online or by phone and picked it up in their vehicle. Others opted for crowd control measures…

National Farm To School Network

Farm to school activities support local agriculture, while also providing nutrition and agriculture education. Special events, like Apple Crunch days, offer an opportunity for students to learn about local produce in a fun, engaging way with their friends and school communities. Typically, Apple Crunch events happen during the school day and involve field trips, taste tests, and biting into local apples. Since many schools are operating virtually, due to the pandemic, and meal programs…

Farmers Market Coalition

During 2020, FRESHFARM, an organization that manages farmers markets in the Washington, D.C., area, piloted a relatively low-cost device that counts the number of pings from mobile phones as they connect with a Wi-Fi network. This technology does not reveal any of the phone owner’s identifying information, nor does it collect data from phones. Instead, these counts provide a way for farmers market managers to estimate the number of visitors and their length of…

Farmers Market Coalition

During the pandemic, farmers markets across the country have had questions about how to ensure the health and safety of market vendors and customers by requiring the use of masks at markets. Having a mask policy can help markets mitigate public health risks. However, markets must respect the rights of individuals who are not able to wear a mask due to a disability. Markets can protect themselves from legal risks by assessing their ability…

Farm to Institution New England

This brief highlights how healthcare facilities implemented and expanded local food initiatives during the pandemic as a means to effectively feed and care for healthcare constituents while also investing in the local food economy. Specifically, by leveraging existing partnerships and value chains, healthcare organizations moved quickly to serve their stakeholders through onsite retail (e.g. grocery) locations and expanded community supported agriculture (CSA) or produce subscription programs while continuing to support local food producers whose…

LEE Initiative

To maintain these relationships, and to create the foundation for a more resilient restaurant industry, the LEE Initiative provided stipends to local farms in 20 regions across the U.S. to ensure continued food production for restaurants. These farmers were then given a list of selected independent restaurants that could purchase farm products on credit provided by the program. This allowed restaurants to lower ingredient costs while still acquiring local products, providing high-quality food to…

Farmers Market Coalition

Many farmers markets have questions about free speech at markets, and in particular, what types of restrictions market rules can place on activities such as leafleting, political campaigning, or protesting. These activities can interfere with the operation of the market. Are farmers markets obligated to allow these types of activities as exercises of free speech under the First Amendment?…
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