LRFS
USDA-AMS Cooperative Agreement, May 2020 – September 2021 University of Kentucky, Colorado State University, Northeast Regional Center of Rural Development at Pennsylvania State University…
Topic: Consumer Messaging & Promotion
Farmers Market Coalition
In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders. This infographic-style report is modeled after the reporting design embedded in FMC’s Farmers Market Metrics software….
CSA Innovation Network
In this Ideas Lab Webinar, you will get to see a short video screening and facilitated discussion on CSA member retention. We'll use our collective learned experiences from the past year to share strategies to maintain long-time CSA membership….
CSA Innovation Network
In this webinar, Corinna Bench, Founder of MyDigitalFarmer.com and Tricia Phelps, CEO of Taste the Local Difference will guide you through best strategies to build an online presence, hook your audience, and help them sign up for your CSA….
CSA Innovation Network
Join Corinna Bench of MyDigitalFarmer.com and Tessa DeMaster of Willowhaven Farm to learn best practices around how to build a strong early bird CSA sign-up campaign. Corinna will share her inspiring story and include recommendations on how to set up a marketing campaign that will get current CSA customers to make a financial commitment to the farm far in advance….
Farmers Market Coalition
Farmers Markets were compelled to alter their models in a variety of ways at the onset of the pandemic. They conformed to social distancing guidelines and other public safety requirements which allowed them to remain open and continue serving vendors and customers safely and effectively. Some changed to contactless drive-thru or curbside models, where customers pre-ordered products online or by phone and picked it up in their vehicle. Others opted for crowd control measures…
Farmers Market Coalition
Presentation focused on fundraising for farmers markets in the era of COVID-19 which provides an overview of challenges, successful approaches, and lessons learned….
Proof Incubator
A 4-week virtual course for owners and operators of restaurants and foodservice businesses with a focus on stabilization and growth….
LEE Initiative
To maintain these relationships, and to create the foundation for a more resilient restaurant industry, the LEE Initiative provided stipends to local farms in 20 regions across the U.S. to ensure continued food production for restaurants. These farmers were then given a list of selected independent restaurants that could purchase farm products on credit provided by the program. This allowed restaurants to lower ingredient costs while still acquiring local products, providing high-quality food to…
James Beard Foundation
JBF is currently offering virtual events and programming, which includes the Open for Good industry resource hub, ongoing webinar series, and a redesigned Taste America, which was converted from a national event series into a virtual event….
Students at the Tufts Friedman School of Nutrition Science and Policy launched the Friedman Food Systems COVID-19 Connector (“Connector”), a service learning program utilizing an online platform to match organizations seeking technical assistance in their responses to COVID-19 to Tufts students with corresponding skills and interests….
NAFDMA Agritourism Association
Recording of member roundtable discussing post-fall season accommodations to Covid19 response and lessons learned from the growing season….
NAFDMA Agritourism Association
Resource sheet from member roundtable discussing post-fall season accommodations to Covid19 response and lessons learned from the growing season….
NAFDMA Agritourism Association
Resource sheet from member roundtable discussing mid-fall season accommodations to Covid19 response….
NAFDMA Agritourism Association
Recording of member roundtable discussing mid-fall season accommodations to Covid19 response….
