Topic: Consumer Messaging & Promotion

CSA Innovation Network

Join Corinna Bench of MyDigitalFarmer.com and Tessa DeMaster of Willowhaven Farm to learn best practices around how to build a strong early bird CSA sign-up campaign. Corinna will share her inspiring story and include recommendations on how to set up a marketing campaign that will get current CSA customers to make a financial commitment to the farm far in advance….

Farmers Market Coalition

Farmers Markets were compelled to alter their models in a variety of ways at the onset of the pandemic. They conformed to social distancing guidelines and other public safety requirements which allowed them to remain open and continue serving vendors and customers safely and effectively. Some changed to contactless drive-thru or curbside models, where customers pre-ordered products online or by phone and picked it up in their vehicle. Others opted for crowd control measures…

LEE Initiative

To maintain these relationships, and to create the foundation for a more resilient restaurant industry, the LEE Initiative provided stipends to local farms in 20 regions across the U.S. to ensure continued food production for restaurants. These farmers were then given a list of selected independent restaurants that could purchase farm products on credit provided by the program. This allowed restaurants to lower ingredient costs while still acquiring local products, providing high-quality food to…
Students at the Tufts Friedman School of Nutrition Science and Policy launched the Friedman Food Systems COVID-19 Connector (“Connector”), a service learning program utilizing an online platform to match organizations seeking technical assistance in their responses to COVID-19 to Tufts students with corresponding skills and interests….

CSA Innovation Network

Join Corinna Bench of MyDigitalFarmer.com and Tessa DeMaster of Willow Haven Farm to learn best practices around how to build a strong early bird CSA sign-up campaign. Corinna will share her inspiring story and include recommendations on how to set up a marketing campaign that will get current CSA customers to make a financial commitment to the farm far in advance….
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