Farmers market managers have significant constraints on their time and resources. The Market Tracker is a Google Sheets database that FRESHFARM uses to collect sales data at the farmers markets that it manages. The Market Tracker can help farmers markets managers collect market data in a standardized way. FRESHFARM has helped other farmers markets use the Market Tracker, and is willing to help others. This document will assist other farmers market managers assess whether the Market Tracker could be valuable for their own market.