Audience: Farm Direct Site Operator

Farmers Market Coalition

In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders. This infographic-style report is modeled after the reporting design embedded in FMC’s Farmers Market Metrics software….

Farmers Market Coalition

The first objective of this brief is to establish a more transparent and better understanding of the budgets of farmers market organizations. This document includes case studies with budgetary data from the Boulder County Farmers Markets (BCFM) in Colorado and the Pacific Coast Farmers Market Association (PCFMA) in the San Francisco Bay Area. The case studies are intended to help farmers market managers conceptualize the expenditures and revenue streams of markets with different organizational…

Farmers Market Coalition

Farmers Markets were compelled to alter their models in a variety of ways at the onset of the pandemic. They conformed to social distancing guidelines and other public safety requirements which allowed them to remain open and continue serving vendors and customers safely and effectively. Some changed to contactless drive-thru or curbside models, where customers pre-ordered products online or by phone and picked it up in their vehicle. Others opted for crowd control measures…

Farmers Market Coalition

During 2020, FRESHFARM, an organization that manages farmers markets in the Washington, D.C., area, piloted a relatively low-cost device that counts the number of pings from mobile phones as they connect with a Wi-Fi network. This technology does not reveal any of the phone owner’s identifying information, nor does it collect data from phones. Instead, these counts provide a way for farmers market managers to estimate the number of visitors and their length of…

Farmers Market Coalition

During the pandemic, farmers markets across the country have had questions about how to ensure the health and safety of market vendors and customers by requiring the use of masks at markets. Having a mask policy can help markets mitigate public health risks. However, markets must respect the rights of individuals who are not able to wear a mask due to a disability. Markets can protect themselves from legal risks by assessing their ability…

Farmers Market Coalition

For our Summer 2020 COVID Impact survey, the FMC team set a goal of 300 responses across all states, a goal which was met and then exceeded with a final count of 461 market organizations reporting in 50 states. The goal of 300 responses was made based on estimating the number of market organizations operating in the US as 3,000-4,000, estimating because the number of actual organizations is unknown. We focused our surveys on…

Farm to Institution New England

This brief highlights how healthcare facilities implemented and expanded local food initiatives during the pandemic as a means to effectively feed and care for healthcare constituents while also investing in the local food economy. Specifically, by leveraging existing partnerships and value chains, healthcare organizations moved quickly to serve their stakeholders through onsite retail (e.g. grocery) locations and expanded community supported agriculture (CSA) or produce subscription programs while continuing to support local food producers whose…

Farmers Market Coalition

Many farmers markets have questions about free speech at markets, and in particular, what types of restrictions market rules can place on activities such as leafleting, political campaigning, or protesting. These activities can interfere with the operation of the market. Are farmers markets obligated to allow these types of activities as exercises of free speech under the First Amendment?…

Farmers Market Coalition

As Farmers Markets add curbside pickup, take advance orders, and offer bundled market purchases, customers are getting fresh, local foods in the midst of a pandemic. But, these innovations can also bring legal risk as well. With some advance planning, market managers can address these risks and create a program with strength beyond COVID-19. We’ll cover issues including increased liability risk, shifting insurance needs, potential licensing obligations, and concerns under site agreements. Your webinar…
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