Audience: Farm Direct Site Operator

Farmers Market Coalition

During 2020, FRESHFARM, an organization that manages farmers markets in the Washington, D.C., area, piloted a relatively low-cost device that counts the number of pings from mobile phones as they connect with a Wi-Fi network. This technology does not reveal any of the phone owner’s identifying information, nor does it collect data from phones. Instead, these counts provide a way for farmers market managers to estimate the number of visitors and their length of…

Farmers Market Coalition

During the pandemic, farmers markets across the country have had questions about how to ensure the health and safety of market vendors and customers by requiring the use of masks at markets. Having a mask policy can help markets mitigate public health risks. However, markets must respect the rights of individuals who are not able to wear a mask due to a disability. Markets can protect themselves from legal risks by assessing their ability…

Farmers Market Coalition

For our Summer 2020 COVID Impact survey, the FMC team set a goal of 300 responses across all states, a goal which was met and then exceeded with a final count of 461 market organizations reporting in 50 states. The goal of 300 responses was made based on estimating the number of market organizations operating in the US as 3,000-4,000, estimating because the number of actual organizations is unknown. We focused our surveys on…

Farm to Institution New England

This brief highlights how healthcare facilities implemented and expanded local food initiatives during the pandemic as a means to effectively feed and care for healthcare constituents while also investing in the local food economy. Specifically, by leveraging existing partnerships and value chains, healthcare organizations moved quickly to serve their stakeholders through onsite retail (e.g. grocery) locations and expanded community supported agriculture (CSA) or produce subscription programs while continuing to support local food producers whose…

Farmers Market Coalition

Many farmers markets have questions about free speech at markets, and in particular, what types of restrictions market rules can place on activities such as leafleting, political campaigning, or protesting. These activities can interfere with the operation of the market. Are farmers markets obligated to allow these types of activities as exercises of free speech under the First Amendment?…

Farmers Market Coalition

As Farmers Markets add curbside pickup, take advance orders, and offer bundled market purchases, customers are getting fresh, local foods in the midst of a pandemic. But, these innovations can also bring legal risk as well. With some advance planning, market managers can address these risks and create a program with strength beyond COVID-19. We’ll cover issues including increased liability risk, shifting insurance needs, potential licensing obligations, and concerns under site agreements. Your webinar…

Farmers Market Coalition

“Box programs” or curbside/drive-thru models have popped up across the nation to provide small and mid-sized farmers with an additional opportunity to sell their products and continuing to elevate farmers markets and make healthy food accessible to communities. In this webinar, market operators using this model will present on: How to run a curbside/drive-thru (contactless) model in a farmers’ market, including offering SNAP/EBT payment and nutrition incentives (the match provided on SNAP benefits). Participants…

FRESHFARM

Farmers market managers have significant constraints on their time and resources.  The Market Tracker is a Google Sheets database that FRESHFARM uses to collect sales data at the farmers markets that it manages.  The Market Tracker can help farmers markets managers collect market data in a standardized way.  FRESHFARM has helped other farmers markets use the Market Tracker, and is willing to help others. This document will assist other farmers market managers assess whether the Market Tracker could be valuable…
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