Audience: Farm Direct Site Operator

Farmers Market Coalition

As Farmers Markets add curbside pickup, take advance orders, and offer bundled market purchases, customers are getting fresh, local foods in the midst of a pandemic. But, these innovations can also bring legal risk as well. With some advance planning, market managers can address these risks and create a program with strength beyond COVID-19. We’ll cover issues including increased liability risk, shifting insurance needs, potential licensing obligations, and concerns under site agreements. Your webinar…

Farmers Market Coalition

“Box programs” or curbside/drive-thru models have popped up across the nation to provide small and mid-sized farmers with an additional opportunity to sell their products and continuing to elevate farmers markets and make healthy food accessible to communities. In this webinar, market operators using this model will present on: How to run a curbside/drive-thru (contactless) model in a farmers’ market, including offering SNAP/EBT payment and nutrition incentives (the match provided on SNAP benefits). Participants…

FRESHFARM

Farmers market managers have significant constraints on their time and resources.  The Market Tracker is a Google Sheets database that FRESHFARM uses to collect sales data at the farmers markets that it manages.  The Market Tracker can help farmers markets managers collect market data in a standardized way.  FRESHFARM has helped other farmers markets use the Market Tracker, and is willing to help others. This document will assist other farmers market managers assess whether the Market Tracker could be valuable…

CSA Innovation Network

CSA (Community Supported Agriculture) Fairs, events where farmers hold meet-and-greets with potential customers for the upcoming CSA season, largely came to a halt this spring due to COVID-19 restrictions on gatherings. In response, many farmers and organizations transitioned into online events featuring Facebook sharing of farm stories and farmer meet-and-greets via Zoom. This Innovation Brief highlights the positive outcomes of this unexpected pivot and the ways in which these platforms will be used in…

Farmers Market Coalition

The coronavirus pandemic has shown how quickly our food supply chain can be interrupted. While farmers markets are often viewed as a privilege for the well-off, this pandemic has cemented markets as essential businesses that have an important role to play in increasing access to local, healthy food for everyone. Yet, not enough support, funding, and resources are currently directed to organizations and individuals that run markets….

Farmers Market Coalition

No matter how you look at it, 2020 has been a challenging and uncertain year to be in the farmers market business. The impacts of COVID-19 were felt hard and fast by farmers markets in the initial phase of the response to the virus. Farmers market operators, State Associations, and the Farmers Market Coalition (FMC) threw themselves into the fight to keep farmers markets open as we all struggled to keep up with changing…

Farmers Market Coalition

Across the country, farmers markets operators–the organizations and individuals who plan, coordinate, and run America’s farmers markets, are engaging in herculean efforts to protect their communities from COVID-19. But even as interest in local foods spikes nationwide, many market operators face the double threat of increased costs to operate during a pandemic, in addition to declining income. To make matters worse, many aren’t eligible for current federal relief efforts….

Farmers Market Coalition

This webinar focused on market-level platforms (either a sales platform or through listing vendor sites on the market website) that allow shoppers to place pre-orders to then be picked up at either a drive-through or walk-through market where vendors are required to be on-site to hand off their goods. (In some cases, these markets may also be allowing sales for some walk-in customers and may also be handling SNAP sales at their booth.) Market…

Farmers Market Coalition

Farmers market operators are among those leading for how local food is meeting this historic moment including “drive-thru” models, delayed entry, pre-bagged goods, new layouts and more. For this webinar, market operators shared how they actually implemented a new COVID-19 practice through the physical redesign of market spaces. It did not cover online platforms that some market leaders are using to build new, off-site purchasing systems; that topic will be covered in future webinars….
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